Our Blog - SFC Group

Dynamic black and white cartoon illustration of a speeding steam train with smoke billowing from its chimney, racing across a bridge with strong motion lines and energy splashes, set against a large bright green circle and scattered pink and green dots on white background.

Stop Explaining Your Brand: Start Working With People Who Already Get It

June 15, 2026

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

May 12, 2026

Cartoon illustration of a smiling young woman with short black bob haircut and bangs, closed eyes, large circular earrings, and black top, floating happily amid scattered pink pills, spiky virus germs, and abstract green shapes on a white background.

Take It Seriously (But Not Too Seriously): Humor in Healthcare Marketing

April 17, 2026

Cartoon illustration of five diverse stylized teenagers standing in a line on a lined notebook background, each holding a tablet or e-reader, wearing casual streetwear with hoodies, backpacks, and sneakers, set against a bright green circle and hot pink base, evoking modern youth culture and digital engagement

Beyond the Ask: Solving the Problem Behind the Problem

March 20, 2026

Stylized pop-art illustration of a punk-style character with messy black hair, a pink cap, and a black 'SFC' t-shirt on a bright green background. To the left, bold black text reads 'we totally rock' under a large white exclamation point.

Another agency hyping itself?

January 30, 2026

jargon-preview

The One Resolution Healthcare Marketing Actually Needs: Courage

January 21, 2026

Susan Says

Green furry character resembling the Grinch, viewed from behind wearing a pink Christmas sweater, standing in front of large wooden letters "MLR" wrapped in colorful Christmas lights, on a dark blue background.

When Creative Gets Smarter: The Case for Partnering With MLR

December 17, 2025

Colorful pink-dominant tour bus with vibrant multicolored bubble pattern wrap, "SFC Group" in large white letters on side, parked in city with tall buildings and pinkish sunset sky.

Out of Home for Pharma: Why Sometimes Going Big Is Right on Strategy — and Exactly What Your Brand Needs

November 18, 2025

A brightly colored, watercolor-style illustration shows five diverse people smiling and leaning in toward a laptop screen, as if on a video call or viewing something together. The scene is framed by the laptop display, with vibrant yellow and orange abstract paint strokes around the edges.

A Culture of Humanity: Why Strengths, Weaknesses, and Authenticity Make the Virtual Workplace Stronger

October 22, 2025

7 Years of Bold Ideas, Fierce Truths, and Marketing Our Way

September 23, 2025

Everyone Says They Have Talent. Few Actually Do.

September 2, 2025

Colorful home office setup with a teal desk chair, modern desk featuring yellow and blue drawers, a desktop computer displaying “sfc group,” and various stationery, books, and artwork in the background. A yellow exercise ball is tucked under the desk, and a potted plant is on the left.

All In, All Remote: How We Thrive as a Virtual Agency

July 29, 2025