Our Blog - SFC Group

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Stop Explaining Your Brand: Start Working With People Who Already Get It

June 15, 2026

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

May 12, 2026

Cartoon illustration of a smiling young woman with short black bob haircut and bangs, closed eyes, large circular earrings, and black top, floating happily amid scattered pink pills, spiky virus germs, and abstract green shapes on a white background.

Take It Seriously (But Not Too Seriously): Humor in Healthcare Marketing

April 17, 2026

Cartoon illustration of five diverse stylized teenagers standing in a line on a lined notebook background, each holding a tablet or e-reader, wearing casual streetwear with hoodies, backpacks, and sneakers, set against a bright green circle and hot pink base, evoking modern youth culture and digital engagement

Beyond the Ask: Solving the Problem Behind the Problem

March 20, 2026

Stylized pop-art illustration of a punk-style character with messy black hair, a pink cap, and a black 'SFC' t-shirt on a bright green background. To the left, bold black text reads 'we totally rock' under a large white exclamation point.

Another agency hyping itself?

January 30, 2026

jargon-preview

The One Resolution Healthcare Marketing Actually Needs: Courage

January 21, 2026

Susan Says

Hiring the Right Team: Fewer Fires, Better Campaigns, Happier Clients

June 24, 2025

Punching Above Our Weight: The SFC Way

May 22, 2025

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The Mindset Behind the Milestones

April 22, 2025

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Luck Is Nice. But Being Damn Good Is Better.

March 17, 2025

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Mammograms Aren’t the Enemy — But the Messaging Needs a Makeover

February 12, 2025

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5 Agency Practices We Should Leave Behind in 2024 (and Never Look Back)

January 21, 2025